Adding your data to the map – Guide to a successful map project part 7

In the last newsletter I talked about sources for map data, adding borders, roads, parks, rivers, etc. to design a base map.

The purpose of a custom map is to show what’s important to you and your organization, which can often mean simplifying and editing the base data, such as showing only major roads. But it also means you can add other information to the map, like suggested walking or driving routes, specific businesses and attractions, and other text and images around the map.

Custom points of interest

During a project consultation for a city or tourist map, for example, I ask my clients if they want these points of interest (POI) on the map. I can usually plot these points from existing datasets using some of the same sources as the base map data.

  • community centres
  • recreation centres and arenas
  • sports fields
  • libraries
  • shopping centres
  • places of worship
  • schools and post-secondary institutions
  • building footprints
  • government buildings
  • civic services (police, fire, hospital, EMS, etc.)

For tourist maps, I ask my clients to provide a list of additional points of interest, such as businesses, landmarks, attractions, in a spreadsheet or as plotted points with Google MyMaps.

Labelling points of interest on tourist maps

If there are only a few points, they can be labelled on the map. But if there are many points, such as with tourist map brochures, these are numbered on the map and colour-coded by point type, and listed in a legend on the brochure panels. The example below is for a tear-off map pad.

tourist map of Plano, Texas. Plano area is beige, surrounding counties are grey; roads are white with black labels; historic districts are light blue and labelled in dark blue, with a detail inset map of the Historic Downtown district in the upper right. There are 104 points plotted on the map, numbered on the map with coloured circles corresponding to categories listed in a legend in the top left (red attractions, dark blue hotels, purple shopping, turquoise sports and recreation, green golf courses). The points are listed by category and number in brochure panels. This is the front and shows the list of attractions to the right of the map. The remaining categories are on the reverse.
map of Plano, Texas with list of attractions
back of Plano, Texas, tear-off tourist map with numbered list of map points grouped by category: dark blue hotels, purple shopping, turquoise sports and recreation, green golf courses. The front shows the map and list of attractions to the right of the map.
back of Plano map with other businesses grouped by category

And depending on how many points and how large the map, my clients may want an index grid to help locate these numbered POIs. A grid also helps locate streets for a city map.

Vaughan tourist map with major roads in white, community areas (Kleinburg, Maple, Woodbridge, Concord, Thornhill) in different pastel colours; points of interest numbered and identified by colour and category in a legend to the left of the map; trails, post-secondary institutions, hospital, TTC and GO stations shown on the map; custom illustrations for the McMichael Gallery, Canada's Wonderland, and the Vaughan Metropolitan Centre.
Tourist map of Vaughan with grid locations for points of interest

Adding custom data for book maps

My author and publisher clients often want to add routes and places relevant to their books. They’ll give me a list of locations or draw routes on a base map I provide. For history books there are often multiple public domain maps which I can use as sources to manually digitize routes or plot locations.

greyscale map of western Canada; land is white, oceans and rivers are grey; border between Canada and U.S. is thin grey line; routes from Fort Chipewyan are shown with a black line and arrow: Alexander Mackenzie's route along the Mackenzie River in 1789 to the Arctic Ocean, and his route along the Peace River to the Pacific Ocean in 1793
one of a series of maps for Alex Hutchinson’s book about explorers in Canada, Australia, and Polynesia

The Map Surround

The following elements can be added to the map, although they are not always required depending on the type of map and the scale:

  • title/subtitle
  • north arrow
  • scale bar
  • legend
  • logo

For map brochures the map is usually on the inside and may take part or all of the page when opened. That means the outside of the brochure needs:

  • a cover, usually an image or logo with a title
  • a back that often has contact information or a detail or overview map
  • other panels that include a list of points on the map, photos, tourist information, business information, barcodes, etc.

The example below is for Discover Naramata. I designed the map and template, and my client provided the panels for the outside of the brochure.

map of audio tours in Naramata Bench; main map shows main roads, urban areas of Penticton and Naramata, and a legend showing starting points of audio tours for driving, biking, and walking (routes identified by colour); map shows KVR Railway Trail, parking access, and public washrooms; one inset map in the lower right shows a detail of Naramata Village; another inset map in the upper right shows Chute Lake and KVR to Adra Tunnel. On all maps the land is white, water is turquoise, urban areas are beige, roads are white with a black outline
Inside of Naramata Bench brochure with the main map and inset maps
outside of Naramata Bench map brochure, with numbered points from the map listed by category (sleep, eat, shop & play, sip), a barcode on the back panel with a link to audio tour information, and a photo spanning the front and back panels; map titles, logos, and contact information are above and below the photo
outside of Naramata Bench map brochure, designed by my client

The next newsletter will be the last in this Guide to a Successful Mapping Project series. In it I’ll talk about delivering the final product.

Contact me

If you are ready to start your mapping project, contact me for a free consultation.

Please follow and share on LinkedIn and Instagram