Two recent tourism map projects

Here’s a brief look at a couple of tourism maps I designed last year: one for a tourism marketing organization and one for a municipality.

Alpena, Michigan

Alpena is a tourist destination on the shores of Lake Huron. The Alpena Area Convention & Visitors Bureau website has some maps of the area designed by the Town’s Engineering Department but there are no good tourist maps. People have been asking for a tourist map so my client commissioned a map of downtown Alpena to be printed as needed and available as a downloadable PDF on their website.

We weren’t sure what size would work best, so when I submitted two style options for the first draft using colours from their brand guide, I created one as 8.5″x14″ (below left) and one as 11″x17″ (below right). They decided on the style and size of the second one. It should be added to their website later this spring.

Kingsville, Ontario

The Town of Kingsville is a tourist destination along the shores of Lake Erie. The region is home to many wineries and trails and has a thriving restaurant scene. The municipality is developing tourism assets and wanted to start with a general tourist map and brochure. It would show the entire town and have inset maps for the downtown area and two other communities.

The image below left is the first draft. As we worked through the design revisions and the panel content for the back of the map, we realized we needed a larger brochure size. The image on the right is one of the final drafts.

When the maps are available on the Alpena and Kingsville websites, I’ll share them on social, so be sure to follow me there: LinkedIn, Instagram, Facebook

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