One of the projects I worked on last year was to create maps for the Gibraltar Upper Rock Nature Reserve.
Wright Tech Media was involved with rebranding the marketing for the nature reserve and wanted a new brochure and map. They weren’t happy with their existing map and contacted me to create a new, cleaner map to help visitors easily find all the attractions.
It was to be an informative national park map, rather than only a trails map, and be included in a brochure and digital download that people could purchase as a fundraiser for the reserve.
As always, I first provide layout drafts for the desired coverage area and map dimensions: one map is zoomed in to the reserve, and one shows all of Gibraltar and the entry points to the reserve.
Next I sent two style options with some of the colours from their new website.
They preferred the first style with the darker water. The next few drafts we worked on different ways to show the entrance points, more eye-catching symbols for the tours, and added numbered parking lots and put them in a legend.
Here’s the final draft of the A4 map, showing all of Gibraltar.
Once my clients chose the style, I worked on both maps at the same time and sent them together for review. Here are a few stages of the A3 map focusing on the nature reserve.
For the first draft I added the reserve attractions with yellow markers and added parking lots, taxi stands, museums, and more from OpenStreetMap data of the area. This was to show my clients the data publicly available for the area.
My clients wanted to try adding some photos and a list of key reference points to the next draft – the red box around the edge represents the print-safe area. I usually add this for early drafts to make sure important information will not be cut off in print.
They decided against the images and key reference points and sent me a final list of locations for the map, so I removed the OSM data and used my clients chosen taxi stands and parking lots provided in kmz files. There were some changes in symbols and colours, and here’s the final draft of the A3 map of the reserve.
The map hasn’t been released yet but I’ll share a link to purchase the map as soon as it’s available.
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